A. Elizabeth Sloan

Organic, all-natural, additive/preservative-free, non-GMO, free-range, and even kosher. Whatever you call these foods, they are enjoying record-breaking sales as consumers demand cleaner, purer, safer, fresher, and more “close to nature” foods. And along with fortified and functional foods, they’ll represent one of the strongest and most sustainable health-driven markets worldwide for decades to come.

Fig. 1—Products used to maintain health. From FMI/Prevention (2001)In the United States, more than one-third of supermarket shoppers list organic foods and more th…

Table 1. Organic food sales and growth. From NBJ (2001)Table 2. Organic foodgrowth. From OTA (2001)Fig. 3—Organic foods consumers say they would buy in the supermarket. From FMI/Prevention (2001)

Fig. 4—Stages of organic purchase behavior. From Hartman Group (2001)

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