Genetically modified (GM) crops have now been commercially produced for more than seven years. In 2001, more than 65% of soybean acres and more than 20% of corn acres were planted with GM varieties (Fernandez-Cornejo and McBride, 2002). Despite widespread acceptance of biotechnology at the farm level, consumer acceptance of the technology remains uncertain. Nevertheless, understanding consumer attitudes about biotechnology is extremely important for the food industry.
Consumer uncertainty about b…