Federal registration alone does not protect a company’s trademark and servicemark rights. The mark owner must take further steps to prevent loss or abandonment of the rights.
John Ruff, Kraft Foods’ Senior Vice President of Research & Development and Quality, discusses how the largest food company in North America and the second largest worldwide approaches R&D and the global food business.
John Ruff, Kraft Foods’ Senior Vice President of Research & Development and Quality, discusses how the largest food company in North America and the second largest worldwide approaches R&D and the global food business.
Federal registration alone does not protect a company’s trademark and servicemark rights. The mark owner must take further steps to prevent loss or abandonment of the rights.
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