Pierce Hollingsworth

Aging Americans are a powerful demographic, and food is the ultimate health delivery system in terms of convenience, economy, and efficiency, especially for a generation that has a hard time adjusting to age.

“If you remember Woodstock, you weren’t really there,” the saying goes. Today, that probably has less to do with what you were doing at the concert, than with the eons of time that have passed since the “youth generation” trashed Max Yasger’s Upstate New York farm for “three days of peace an…While not specifically targeting the 50 and older consumer, products such as these that emphasize nutrition and health can appeal to aging Baby Boomers.

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