A. Elizabeth Sloan

Little Bites Are Big Business
There’s no doubt that appetizers and mini-morsels are destined for long-term success. Sales in the frozen appetizer/snack category—which includes Buffalo wings, bagel-bites, and standard party hors d’oeuvre—doubled over the past five years and are projected by Packaged Facts to top $1.3 billion by 2006.

In chain restaurants last year, appetizers ranked third in new menu items, behind seafood entrees and desserts, according to Chain Account Menu Survey (CAMS). “Appetiz…

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