Healthy Aging

An estimated 35 million people, or 13% of today’s population, are age 65 and older. According to the Federal Interagency Forum on Age Related Statistics, 20% of Americans, or 70 million, will have passed their 65th birthday by 2030.

While many of today’s functional food products target specific segments of the population, the market for older adults has yet to be tapped. With the number of older people in the U.S. having increased ten-fold since 1900, this generation provides a unique opportunity…