Aaron L. Brody

Packaging Candy in a New or Newer Form
Consumption of sugar-based foods must date back to the earliest wanderings of women, men, and—especially—children. Recipes for chocolate-based products were recorded during the middle of the past millennium—and probably well before since cocoa derivatives seemed to be a beverage of choice in the Halls of Montezuma when the Spaniards arrived.

A variety of packages for confectionery. Clockwise from top left: (1) Altoids sour sugar candy in slip-top embossed register printed metal can; (2) M&M’s chocolate candies and Skittles in thermoformed plastic travel cups; (3) Nestlé Butterfinger as an instant coffee product, repesenting brand equity transferred to another corporate product; (4) molded cheese spread using printed shaped aluminum foil as the mold (did the cheese animals imitate the chocolate bunny, or is this another opportunity for candy packaging?); (5) Nabisco Go-Pack, a portable package for small cookies (Mini Oreos), representing a substitute for traditional candies; (6) Almond Joy bites in standup flexible pouch; and (7) Kellogg’s Snackums, a substitute product/package for candy offered by the cereal company in a spiral-wound composite paperboard canister.Some of our most powerful brands dating to the early 20th century are confectionery: for example, Life Savers, Mars, He…

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