James N. Klapthor

Unlike some aspects of food research, media relations is an inexact science. Because news media in general and journalists specifically provide no guarantees on the information or opinions they’ll publish or broadcast, there are no assurances short of paid advertising that any—much less every—message will be delivered to mass audiences via the press or broadcast media. 

Yet, similar to food science—where research often begets more research—what keeps media relations viable is the promise of perpe…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe