Pierce Hollingsworth

Concern about obesity and the high cost of diet pills, supplements, and, ultimately, health care have a growing number of consumers looking for foods that offer a combination of healthy attributes and good taste. The food industry is responding with a wave of new product introductions, particularly in the frozen dessert aisle.

Frozen Desserts: Formulating, Manufacturing, and MarketingIt used to be that when the Baby Boomer generation flexed its marketing muscle, whole new industries were created overnight. Fashion, entertainment, travel, food, and even …

Frozen dessert sales in supermarkets, drug stores, and mass merchandisers (excluding Wal-Mart) in the United States during the 52 weeks ending March 23, 2003. From Information Resources, Inc.

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