Frozen Desserts: Formulating, Manufacturing, and Marketing

Concern about obesity and the high cost of diet pills, supplements, and, ultimately, health care have a growing number of consumers looking for foods that offer a combination of healthy attributes and good taste. The food industry is responding with a wave of new product introductions, particularly in the frozen dessert aisle.

It used to be that when the Baby Boomer generation flexed its marketing muscle, whole new industries were created overnight. Fashion, entertainment, travel, food, and even …