Wellness for Women

Women represent 51% of the total United States population, 59% of the over-65 population, and 71% of Americans older than age 85, according to statistics from the U.S. Dept. of Health and Human Services’ Office on Women’s Health.

This majority of the population stands as a target for the functional food industry. Products specifically targeting women, such as General Mill’s Harmony cereal and Quaker^® Instant Oatmeal Nutrition for Women™, have already hit the market shelves over the past several y…