Baby Food Grows Up—Targeting Toddlers and Greater Convenience
In an effort to expand its potential consumer base, the baby food industry looks to older babies as customers. Meeting the convenience needs of harried moms and dads and providing alternatives for consumers who want more organic options also have the industry hopping.
Today’s parents are busier than ever. Gone are the days when caregivers used to make their own foods for their infants and toddlers. With many households supported by two breadwinners, consumers don’t have time to catch their breath, let alone strain their children’s peas and carrots.
Today’s mothers and fathers put a high value on their time, preferring to pay a little more for manufactured baby food products in exchange for convenience. But just providing the product isn’t enough; food manufact…
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