James N. Klapthor

In media relations, there are many ways to measure the coverage that messages gain through the news media outlets that deliver them.

One of the most popular and affordable is the use of clipping services—of both print and broadcast media—that provide hard data easily digested into a quantitative analysis of IFT’s inclusion into the news of the day.

An affordable way to generate qualitative analyses of IFT’s media relations with journalists who publish and broadcast the news is a simple examination…

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