James N. Klapthor

What Scares Food Scientists? Headline Writers
News media are perpetually redesigning the most attractive manner in which to disseminate news content to generate the greatest possible interest in their product. They are always seeking to make news attractive. They must do so because in the competitive marketplace audiences have many options from which to choose to receive their news. If one news source is more attractive than another, the latter risks losing audience and ultimately profit.

To comba…

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In This Article

  1. Food Safety and Defense