Communicating the Benefits of Functional Foods

Consumers’ appetite for food news seems nearly insatiable. At the same time, consumer confusion is rampant in today’s fast-paced, multi-media environment. Whether speaking with other professional colleagues, journalists, or family and friends, food scientists are often tasked with translating scientific findings into lay terms for “public consumption.”

In recent years, scientific evidence has revealed that bioactive dietary components may benefit health in ways that extend beyond meeting basic nu…