CONSUMER TRENDS

The Push for Protein
As Americans continue their move to moderation and the low-carb, high-protein movement matures, sales of naturally high-protein foods like meats and eggs continue to soar. Protein-fortified products, including cereals, nutrition bars, and milk and other beverages, are gaining in popularity, too.

A detailed analysis of scanner data by Information Resources, Inc. (IRI) reveals that foods naturally low in carbohydrates—many of which, such as cheese and poultry, are inherently hi…