Foods and food products have been a major part of a revolution in consumer trends, with increasingly personalized values of convenience, cost, packaging, and taste all emerging as distinguishing variables in the food marketplace. Now food is poised to take a major step to increase the value to the consumer by personalizing diet and health.
Consumers can readily perceive and appreciate many of the inherent values of foods, such as taste, texture, and convenience, yet improved health is not immedia…