Energy Drinks: A Lot of ‘Bull’

Energy drinks are exploding in popularity, and there seems no end in sight to the remarkable growth of this billion dollar industry. According to BevNET (www.bevnet.com), which publishes product reviews for the beverage industry on the Web, more than 300 brands exist, including some from major food companies. Costing about $2 for a typical 8.3-oz can, the beverages are relatively expensive compared to soft drinks and bottled water, and have high profit margins.

Energy drinks promise not only qui…