A. Elizabeth Sloan

It’s a whole new world out there—energizing beers and spirits, frozen baby food and even espresso in self-heating cans—and it’s moving at a record pace. An unprecedented and aggressive focus on healthier eating to prevent unhealthy conditions later in life, an overwhelming demand for immediate-consumption easy-access foods and beverages, and new generations with very new attitudes, have already re-charted the future of food. This article will discuss a series of high potential up-and-coming mark…

Table 3—Percent of consumers saying that the following statements are “very” important in their food and beverage purchase decisions. From NMI (2004b).

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