IFT NEWSMAKERS

IFT Pursues Headlines, Provides Content
Media relations, like communications, is a science often masked by artful influence. Under casual observation, innocuous interaction among journalists, news outlets, and media relations practitioners may at times seem hardly scientific. But the contact among these parties is, in many cases, precise, planned, and calculated, and the results can be measured.

Take, for instance, the intentional circulation of information offered during one technical session at …