With double-digit annual sales increases in recent years, the $4+ billion bottled water market is awash in growth. Kraft Foods, Northfield, Ill., hopes to ride on the coattails of the bottled water boom with its recent launch of Crystal Light On The Go iced tea and soft drink mix. The sugar-free product comes in foil-barrier packets. Each packet is designed to flavor a 16- to 20-oz bottle of water, and provides about 5 calories/8-oz serving.

The slim packet permits spill-free pouring of the powde…

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