What is sensory evaluation, and what is its value?
Food processing pioneer Wilbur A. Gould, Consultant to the Food Industries and Former Director of the Food Industries Center at The Ohio State University, briefly described the term sensory as "Examination by smelling, feeling, tasting and/or seeing (appearance)" (Gould, 1990).
S. Arazi and D. Kilcast of Leatherhead Food RA said that "Without appropriate sensory analysis, there is a high risk of market failure. . . . Sensory analysis is too freque…