Health and Wellness, A Global Trend

It’s not just in the United States: Functional foods and beverages are finding success globally, due in part to the major consumer trend toward health and wellness.

According to an ACNielsen study, "What’s Hot Around the Globe—Insights on Growth in Food and Beverages 2004," food and drinks that support healthy diets and weight loss are among the world’s fastest-growing food categories. Of the seven categories that experienced double-digit revenue growth in 2004, five offered perceived health or w…