Aaron L. Brody

Today’s consumers are hardly sedentary couch potatoes. A good fraction of our population is on-the-go, active, racing, stressed to extremes, filling health clubs and playing fields, competing, and above all (literally and figuratively) moving. Feeding this mobile mass are an array of foods and beverages engineered for consumption on the go.

Some of the many consumer products for on-the-go consumption.Twenty years ago, how many professors or secondary school teachers would have seen, much less tolerated, bottles of water, cans of soft drinks, cups of coffee…

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