Fixated on Fruit

Although they’ll need to triple their intake to meet the 5–13 servings per day recommended by the 2005 Dietary Guidelines for Americans, consumers are clamoring to consume more fruit, no matter what form it’s in.

After 14 years of decline, fresh fruit consumption rose 4% from 2002 to 2004, while fresh vegetable intake fell 2%, according to the NPD Group’s NET database and the Produce for Better Health Foundation (PBH). Young adults age 18–37 and those with children under age 6 years posted the la…