IFT NEWSMAKERS
Cycles, Cyclones, and IFT
In today’s age of ubiquitous news media, hearing the term “news cycle” tossed about in the audience vernacular is significantly more common than it was during Walter Cronkite’s heyday.
As the term implies, news is covered in cycles, with the omnipresent breaking news—greatly anticipated by news rooms—always somewhere nearby, ready to occur and bump planned coverage deeper within the paper or later in the newscast or eliminate it altogether.
The yearly news cycle means that back-to-school and new-f…
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