A. Elizabeth Sloan

With one in eight children in the United States having two or more risk factors for heart disease, 59% of household grocery shoppers overweight, and only 16% of Americans satisfied with their energy level, health will remain a powerful driver of the food industry, as consumers search for more-convenient, better-tasting, and more-effective foods and beverages.

Figure 1: Benefits offered by top ten new food and beverage brands, “Pacesetters,” introduced February 2004 to January 2005. From IRI (2006a)Yogurt—increasingly being made more healthful with the addition of DHA, prebiotics, and other key ingredients—is now the second most popular snack among kids.Half of the most-successful new U.S. consumer food and beverage brands of 2005 on Information Resources Inc.’s “Top 10 New Product Pacesett…

Figure 2: Top health issues consumers are concerned about preventing From NMI(2005)

Figure 3: Why shoppers purchase organic foods and beverages. From FMI (2006)

Table 1: Health and wellness claims made by products in the U.S. From Mintel (2006c)

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