What Kids Really Want

Still topping the list of reasons that 60% of kids age 6–17 ask for, or eat, a specific food or beverage is having a good time eating it, reports Yankelovich’s 2005 Youth Monitor. Likewise, especially important for younger children age 6–11 are comes in fun shapes and colors (45%), has cartoon characters on the package (37%), and provides box tops/labels for school support (26%).

However, creating exciting opportunities for kid-directed food/beverage marketers and restaurateurs, too, are a fast-…