MARIE WRIGHT

I chose a lilac tree to sit under while writing this article. The scent of lilac is completely exquisite, delicate, and evocative, and I wanted to use the perfume of the flower to create a memory trigger. At a very young age, I was seduced by the power of scent and taste. At age five, I would crush lavender seeds into water and, while sipping this delicately flavored beverage, would rub the oil onto my wrists. Now whenever I smell lavender, I feel calm and tranquil.

HARNESSING THE EMOTIONAL POWER OF TASTEThere is no doubt that scent e…

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