I chose a lilac tree to sit under while writing this article. The scent of lilac is completely exquisite, delicate, and evocative, and I wanted to use the perfume of the flower to create a memory trigger. At a very young age, I was seduced by the power of scent and taste. At age five, I would crush lavender seeds into water and, while sipping this delicately flavored beverage, would rub the oil onto my wrists. Now whenever I smell lavender, I feel calm and tranquil.

HARNESSING THE EMOTIONAL POWER OF TASTEThere is no doubt that scent e…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe