James N. Klapthor

All news media outlets are not created equally. They vary in frequency, content, target audience, revenue sources, purpose, and many other ways. What is a story for some may be ignored by others. An issue to one may be irrelevant to another. How a single topic is covered for audiences can differ in as many ways as there are news outlets covering it.

For example, biotechnology is going to be covered by Food Technology far differently than it will be covered by the United Kingdom’s BBC Television, …



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