With the Food and Drug Administration’s new trans fat ruling taking effect this past January, most attention in the fats and oils arena has focused on reformulating with new trans fat–free ingredients. But as consumers are learning more about the fats they should eliminate, they are also learning about the fats and oils that can be beneficial for them. Products such as juice and baked goods now tout the presence of omega-3 fatty acids, while weight-loss bars and beverages offer the benefits of c…