Phytofarming

From ergothioneine in mushrooms to catechins in tea, get ready for a new generation of phytochemicals whose timing is right on target.

The 2007 USA HealthFocus Trend Report found that 79% of grocery shoppers believe that some foods contain active components that can help with current health problems; 76% think these substances can reduce the risk of disease and improve long-term health; 88% feel it is important to eat foods that are naturally rich sources of nutrients; and 56% feel that foods ca…