Food companies have been accused of contributing to the growing problem of obesity in the United States (Brownell and Horgen, 2004). They are in a sensitive position because they are torn between two groups of stakeholders—consumers who want a variety of tasty, inexpensive, convenient food, and concerned public policy officials and activists who believe that companies should be more responsive in helping combat obesity.

Brian Wansink, director of the Cornell Food and Brand Lab, views through one-way glass a consumer participating in a study to determine how package shape influences food intake and satisfaction.

What causes us to gain weight in the first place is the same three things tha…

Effect of container shape

Effect of

Effect of package size on consumption

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