Helping Consumers Eat Less

Food companies have been accused of contributing to the growing problem of obesity in the United States (Brownell and Horgen, 2004). They are in a sensitive position because they are torn between two groups of stakeholders—consumers who want a variety of tasty, inexpensive, convenient food, and concerned public policy officials and activists who believe that companies should be more responsive in helping combat obesity.

What causes us to gain weight in the first place is the same three things tha…