As reported in this column last February, IFT enjoyed unsurpassed audience impressions eclipsing 200 million during 2006 as news coverage was driven in great part by foodborne illnesses caused by fresh produce and peanut butter contamination. IFT’s well-established resource of food safety experts among its Food Science Communicators provided exhaustive scientific input to these news stories, resulting in more than 60-million impressions during September alone.
Now one year later, confirmed audien…