Donald Pszczola

Donald E. Pszczola

Beware of the Dark Side, Luke. That may serve as excellent advice in Star Wars, but as entirely wrong directions for a journey through the confectionery sector. Indeed, today we are seeing an emphasis on dark chocolate products in the marketplace. Well-known candy brands such as M&M’s®, Snickers®, and 3 Musketeers® are all going over to the dark side with new versions of their classic product. And with a number of health studies promoting the potential benefi ts of dark chocolate, the “force…

A variety of new fl avors, textures, and colors are all helping to differentiate confectionery products in the marketplace as well as provide directions for future formulating.

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola