It should come as no surprise that a great deal of IFT Media Relations time and effort goes directly toward the IFT Annual Meeting & Food ExpoSM. As a significant revenue resource for IFT and a significant intellectual clearinghouse for the IFT membership, it is also the single greatest IFT event that annually promises to contain information possibly deemed interesting by the news media.
At this year’s event in Chicago, 175 members of the news media registered for credentials, and confirmed …