A. Elizabeth Sloan

High-satiety and appetite-suppressing weight-control products, hand-held take-out foods that facilitate multitasking, and dairy products now flavored with vegetables and flowers were just some of the “hot” new directions discussed during the Tuesday morning General Session entitled, “Food Technology Presents: Where Do We Go from Here? The Experts Speak Out!” during the 2007 IFT Annual Meeting & Food ExpoSM.

Hardee’s targets the growing Hispanic population with its Jalapeño Thickburger.

And the topics got more controversial, including Hispanics as the best target for func…

Table 1. Consumer perception of certain brands as healthy or very healthy according to age group. From HealthFocus International.

Figure 1. An example of exotic and extreme products is the Serious Food Co.’s vanilla risotto with rhubarb and strawberry compote. From the Innova Database.

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