Dissecting Demographics

Food Technology Trend Panel participants analyze the potential for products targeted to green, gray, and growing consumers.

Food Technology Magazine | Article

A. Elizabeth Sloan

Members of Food Technology’s 2008 Annual Meeting & Food Expo® Trend Panel—Diane Crispell, Executive Editor GfK Roper Reports; Tom Vierhile, Director, Datamonitor’s Productscan Online; and Laurie Demeritt, Chief Operating Officer, The Hartman Group—riveted annual meeting-goers with their insights into emerging market opportunities and new consumer attitudes/behaviors and recommendations for positioning new products, coping with the latest issues/terminology, and grasping such uncharted arenas…

Consumers aren’t at all clear on the concept of sustainability, according to Laurie Demeritt of The Hartman Group.

Figure 1. Percent of Adults 18+ who really enjoy types of cuisine. From GfK Roper Consulting, 2008.

Figure 2. Sustainable food cues by product category. From The Hartman Group.

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In This Article

  1. Food Business Trends
  2. Consumer and Marketplace Trends
  3. Food, Health and Nutrition
  4. Food Processing & Packaging

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