PETER ERICKSON

The need for innovation is insatiable and is driving nearly every company. What many companies don’t realize is that by simply opening doors to external resources and expertise that complement, enhance, or accelerate the work already taking place, an organization may uncover the product or technology that will take it to the next level.

General Mills licensed a product and process patent from Brigham Young University to create a fi rst-of-its kind product—Go-Gurt Fizzix carbonated yogurt.This concept of open innovation can provide a spectrum of collaboration opportunities: sharing technologies more effectively internally, partnering more closely w…


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