Imagine coming into your workplace each morning and not treading a familiar path to your office or cubicle—because you don’t have one. Sound a bit unorthodox? Such a set-up may be hard to fathom for many of us, but for members of seven “Future Teams” at GlaxoSmithKline Consumer Healthcare, it’s a daily reality—and just one aspect of the company’s venture into “open innovation” to energize product development and fuel business growth.
Richard McGregor, Associate Director, Open Innovation, GSK Cons…