Mary Ellen Kuhn

Imagine coming into your workplace each morning and not treading a familiar path to your office or cubicle—because you don’t have one. Sound a bit unorthodox? Such a set-up may be hard to fathom for many of us, but for members of seven “Future Teams” at GlaxoSmithKline Consumer Healthcare, it’s a daily reality—and just one aspect of the company’s venture into “open innovation” to energize product development and fuel business growth.

Working collaboratively in an open

Richard McGregor, Associate Director, Open Innovation, GSK Cons…

Kraft Foods’ embrace of open innovation has helped move it beyond traditional supplier cost-based partnerships and in the direction of collaborative innovation initiatives including “in-bounding” in which the company adds externally developed products to its own brand umbrella.

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