Donald Pszczola

Donald E. Pszczola

Shaken, not stirred. How many times have we heard James Bond utter that line regarding the making of his favorite alcoholic beverage? Today, however, those same instructions could easily apply to yogurt, which could be served shaken, as in a smoothie, or stirred, as in a cup. Unlike martinis, yogurt can also be consumed frozen on a stick, served in a waffle cone, pushed up in a tube, popped in your mouth, or drizzled on your salad. And, more than ever, yogurt products that contain live, active c…New concepts and strategies are helping to upscale traditional yogurt and broaden its appeal in the marketplace. Borrowing an ice cream innovation, these yogurt products are served in a waffl e-cone-style cup with fruit toppings.

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola