Fruit for Adults
In response to consumers' desires to eat more fruit, H.J. Heinz Co., Pittsburgh, Pa., has launched Weight Watchers Smart Ones Fruit Inspirations, a line of frozen meals with fruit, meat, and vegetables. More than 90% of women say they do not consume the recommended four daily servings (or two cups) of fruit. In addition,nearly 80% of women crave sweets more than anything else. Each entree contains pieces of fruit such as mandarin orange, pineapple, mango, or cranberry. Celebrity chef Devin Alexander, author of The Biggest Loser Cookbook and host of Discovery Health's Healthy Decadence, assisted in the formulation and development of the products. Available in four varieties, the entrees contain fewer than 350 calories and 8 g of fat or less per serving. The product retails for about $3.

Freshly Wrapped Convenience
Hillshire Farm Deli Wraps
from Sara Lee Corp., Downers Grove, Ill., offer consumers a combination of convenience and freshness. Packaged in a plastic tub, the chilled wrap kit comes with meat, cheese, dressing, and tortillas. Each 7.5–8 oz kit makes two wrap sandwiches. "We want to help consumers mix it up and put some variety back into their lunches by giving them a new sandwich experience," said Tim Roush, Vice President, Hillshire Farm. "With the introduction of Hillshire Farm Deli Wraps, consumers can enjoy easy-to-make, great-tasting wrap sandwiches any time they want, at home or on the go." The wrap kits are available in four varieties:Chicken Caesar (oven-roasted chicken breast, Parmesan cheese, Caesar dressing, and spinach herb tortillas); Turkey & Bacon Club (smoked turkey breast, bacon crumbles, Cheddar cheese, Ranch dressing, and tomato basil tortillas); Smokehouse Ham & Swiss (smoked ham, Swiss cheese, Dijon mustard dressing, and golden wheat tortillas); and Southwestern Chicken (oven-roasted chicken breast, Pepper Jack cheese, Santa Fe dressing, and chipotle chili tortillas). Each kit carries a suggested retail price of $3.99.

Simple Simmer Sauces
Packaging can help a marketer stand out on shelf and convey the essence of a brand.

Good Clean Food Simmer Sauces from Good Clean Food, Portland, Me., is a good case in point. The refrigerated products come in glass containers that resemble old-fashioned mason jars, complete with metal lids. A wraparound paper label uses minimal graphics and colors and tells the story of the company's beginnings. Recently, the company announced the launch of its new line of all-natural simmer sauces for chicken. The sauces–Cacciatore, French Tarragon, and Maine Cider–are available at Whole Foods stores in the eastern half of the United States. All Good Clean Food sauces are low in fat and sodium and contain no additives, antibiotics, or GMOs. The sauces are made with fresh, high-quality ingredients like Shiitake mushrooms, leeks, slow-simmered stocks, and capers from the Mediterranean island of Pantelleria.