What is Natural?
Consumers perceive that natural products are better for them and for the environment. However, developing and marketing products that satisfy this consumer preference is made difficult by the lack of clarity and consistency as to just which types of ingredients and processes are compatible with use of a natural claim.
The Changing Face of Organic Consumers
Sales of organic foods and beverages reached $16.7 billion in 2006, up from $13.8 billion in 2005. With sales expected to mor…