Linda Ohr

Linda Milo Ohr

The sports nutrition market is experiencing some interesting changes. At this year’s IFT Food Expo®, a representative from Innova Market Insights, Duiven, Netherlands (phone +31-26-319-0650,, noted that there is a shift from the professional market to the consumer market for sports nutrition and performance products. The market researcher also observed that products are increasingly targeting "weekend warriors."

Another interesting development in this arena is the emergence o…

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About the Author

Linda Milo Ohr is a food scientist and writer based in Highlands Ranch, Colo. ([email protected]).
Linda Ohr