Gluten-free, wheat-free, caffeine-free, fat-free, sugar-free, lactose-free, dairy-free, salt-free, GMO-free, hormone-free, antibiotic-free, preservative-free, cage-free, and free-range. Whether for medical, health, cultural, ethical, or personal reasons, consumers are increasingly avoiding certain foods and food ingredients and are scrutinizing labels for friendly as well unfriendly terms when making their food choices.

Many shoppers are staying away from "dietary negatives" such as sugar, fat, c…

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