As IFT’s new Director of Media Relations, I am coming into a well-established organization with an incredible, near-70-year history of achievements. My goal is to raise the visibility of IFT with the media and, ultimately, consumers. One key ongoing challenge is keeping up with the pace of the electronic news-gathering process. But IFT is uniquely positioned to help the media and the consuming public understand the science behind food through its publications, programs, and events.
There have be…