Mapping Food Plant Commercialization

Commercialization is the complex series of tasks involved in moving a product from concept to profitable manufacture. Recently, Leon Levine and I provided a chapter on the topic for a forthcoming text, An Integrated Approach to New Food Product Development, edited by Howard R. Moskowitz, I. Sam Saguy, and Tim Straus. It is to be published soon by Taylor & Francis, Boca Raton, Fla.

In spite of its critical importance, there are relatively few references on the broader topic of product developm…