Remember in the movie The Wizard of Oz when Dorothy crossed the threshold from her sepia-toned world into the Technicolor Land of Oz? You just knew that the world in which she landed was captivating and that something exciting was about to happen.

Carrots contain carotenoids and anthocyanins, pigments that give the vegetable its color. These pigments are extracted and used as naturally derived colorings for many food and beverage products.

Yes, that is the power of color. It can elicit excitement, and it also plays important roles in how we perceive what we see.

Color is one of the most important attributes of foods and beverages. It is the first thing we notice about a food product, and …

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