Meeting Impossible Expectations

Thirty years ago, consumers collected, customized, and concocted a robust repertoire of recipes. They hand selected each ingredient to put personal stamps of authenticity, quality, safety, and creativity on every meal. Food manufacturers were merely support players to the daily orchestration of “from-scratch” home-cooked meals.

Over the past generation, however, kitchen time across the globe has given way to “quality time” and the demands of dual-income households and multitasking lifestyles. Coo…