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Sweet on Stevia
Soon after the U.S. Food and Drug Administration declared that rebaudioside A (rebiana), derived from the stevia plant, is generally recognized as safe (GRAS) for use as a general purpose sweetener, several beverage makers launched drinks made with the new sweetener. PepsiCo, Purchase, N.Y., rolled out zero-calorie SoBe Lifewater drinks sweetened with PureVia, which is made from a highly pure extract of the stevia plant leaf.
Soon after the U.S. Food and Drug Administration declared that rebaudioside A (rebiana), derived from the stevia plant, is generally recognized as safe (GRAS) for use as a general purpose sweetener, several beverage makers launched drinks made with the new sweetener. PepsiCo, Purchase, N.Y., rolled out zero-calorie SoBe Lifewater drinks sweetened with PureVia, which is made from a highly pure extract of the stevia plant leaf.
Odwalla, Half Moon Bay, Calif., announced that its Mojit…
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