Mary Ellen Kuhn

Remember home meal replacement? The 1990s industry jargon for fresh prepared foods—convenient products designed to fill in for labor-intensive homemade meals—isn’t used so much these days. But the concept is alive and well and has produced a brand new generation of fresh refrigerated entrees. Retailers like Publix, Supervalu, and Fresh & Easy Neighborhood Markets are on the cutting edge in this arena, now more frequently described with terminology like “retailer meal solutions” or “prepared …Supervalu’s Culinary Circle line is targeted to customers seeking to duplicate a restaurant experience in the comfort of their own homes—and on a budget.

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